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John Dough is the best part of this
Next: Nike offers to deliver a single shoe wrapped in your resume to help you โget your foot in the door.โ
Ah, the 80s! What a magical time it was for desperate job hunters.
Rising Star
My autocorrect has been wilding out lately.
Rising Star
Something icky about this.
Exactly. They donโt use enough oregano
Was the insight here: โPeople are struggling to find jobs at ad agencies after constant layoffsโ
I hate to break it to everyone but no holding company HR person is going to care if you send them a pizza or not
Rising Star
Itโs for any job, not just advertising jobs. This idea can work in a lot of industries, from a clothing store someone wants to work for to a big tech company. Itโs fun.
You have to look long and hard and pretty damn generously to find the word โpizzaโ in ResZAme
Rising Star
And it looks pretty good on the box, tbh. Same with the person placeholder copy.
Rising Star
Sometimes i think we get too critical of the industry and are too hard on ourselves for navel gazing.
But not this time. Really bad work.
Nice student work.
Rising Star
Isnโt the โresume in a pizzaโ thing twenty or thirty years old at this point?
Thereโs a viral story of a recent grad working as a pizza deliverer and gave her resume & chatted with everyone she delivered to, eventually getting hired. This feels like stealing her creative idea, but much worse execution. If itโs a multinationalโs idea for anyone to use, then itโs no longer showing off an individualโs creativity and hutzpah.
Only available in NYC means itโs not a genuine attempt to help, but callous awards bait. Iโm also pretty doubtful these will lead to any hires, I wouldnโt be swayed by receiving one of these. If all it took was getting your res into someoneโs hands in a unique way, weโd all be at our dream agencies.
Talking to ourselves
Is this how they lay you off too
Rising Star
They send you a box full of crusts.
Friends don't let friends eat Pizza Hut.
Haha exactly. My first thought was, โplease donโt send me Pizza Hutโฆโ.
My problem is that they are well aware how many people are out of work right now. Especially with how many resumes they get daily. People are actually having to move to make ends meet. But hey just slap your resume on our pizza box so WE can win some awardsโฆ
I think it's mostly aimed at people entering the job market, recent grads according to what I saw. It's a fun idea to help someone stand out and also get some news about PH. You all are taking it too seriously.
Rising Star
โJohn doughโ ughghghghghghhgh
Also and for what? What does any of this actually do for Pizza Hut other than a few pr lines on paywalled websites?
Rising Star
To be fair, trade pubs shouldnโt be behind a paywall. Theyโre glorified PR and advertorial.
Rising Star
Pizza Hut presents: the fUnemployment Line
Nice one man
Awards bait. Made for us, not to actually help people or sell pizzas. Wish the industry spent more time making fun work that actually did what itโs supposed to do. (Of course, weโd need clients who allow it too)
I looked up Mischiefโs zip code and they wonโt deliver it there. But Iโm sure Iโm the 10,000th creative who thought to do that.
Iโm in CA. Might take a while to get there.
Iโll have to bribe my NYC connects to deliver it.
When Pizza Hut tries to be like Dominos.
Hard no. Itโs not unique and comes across as a quick fix approach. Tell me about my businesses, tell me about my clients, tell me why those are important to you. Effort will always outweigh gimmicks.