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Toronto ad fish 🤠 I’ve spent most of my career working as a copywriter in London (6 years here, 2 years Toronto) and the market is pretty different here. I’m planning on moving back home but wondered….how do you find work in Toronto? Agencies barely post openings, is the recruiter scene strong? Is it mostly who you know?
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If our firm is at all representative, find the most boring, miserable niche of regulatorially necessary work that no one wants to do. Then do that. If it’s “hot” or “sexy” or “remotely interesting”, then a flood of other people are already gumming up the market
What needs are you seeing from the clients that you serve that the firm isn’t able to meet? Or can’t meet well? I would start there.
It’s called white space for starters…
very helpful. thanks.