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For what it’s worth, where I am, a lot of the time the person interviewing you doesn’t set the salary. The CFO gives them a budget. If the culture at the company is any good, that person will want you to earn as much as possible so will offer their maximum in the budget (it’s not worth bringing someone in after you’ve offered less than their ask, they won’t be focused on the company objectives). So, to get the salary you want, you need to make sure you’ve quoted what you want upfront. If they interview you, they should be able to afford it. AFTER the money is sorted, you can add conditions like training budget, parking spot, exposure to other offices or travel. As long as you can tie that into increased performance or revenue. The only exception is if winning you is a reputation boost for the agency or if the role has been open for a long time - then you have leverage to argue for a higher rate.
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