Related Posts
Bowl Leader
More Posts
Rising Star
Best recruiters for client side roles?
Enthusiast
Larsen & Toubro Infotech Is it good time to join Cognizant now for Coimbatore location considering too much attrition in recent times along with many policy changes and do they have enough projects or will there be any chance of layoffs if we don't find any projects for our skill(Tableau in my case)? I have another offer with LTI, Coimbatore for same salary but i prefer CTS more than LNT. Cognizant Larsen & Toubro Infotech
Additional Posts in Brand Side
Do you ever regret leaving agency life?
Mentor
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
I’ve never been asked for a portfolio for a brand strategy role. I have been asked for work samples like creative briefs and POVs to see how I wrote.
Could I see your resume by chance?
Are you a client side brand manager? Assuming your work is similar to what mine was where it’s brand strategy development and execution, I would see no reason to include the actual work. If I’m hiring you, I’m more interested in your thinking and way you work than the final executed work.
Yes, I'm a client side brand manager, and yes, I work mainly in brand strategy and development. I think adjusting my resume to highlight my skills and experience is what I will do! Minus the design portfoilo! Thanks so much for the input.
How do you become a brand manager?
For me, while I was an art director, I applied to Design Manager jobs. I noticed that there were some crossovers from AD to design manager, and I really focused on those qualities when applying. As an AD, I had the team leading experience, project management experience, and being responsible for approving artwork. The design manager role was the first job I had where I didn't do any actual design work, but I was more of a PM. Once I did that for around 2.5 years, I started looking at Brand Manager jobs. Again, I took my skills, which had extended to marketing and analytics, ROI, increasing leads from the design manager job, and really focused on that. I knew that strategy and business goals would be important, so in my cover letter and interviews, I referenced how I worked closely with my CEO to plan goals and initiatives that would move the needle. I didn't have exact strategy knowledge, but I took some Design Thinking, UX and other PM online courses and spoke to how those would benefit the company. I got my foot in the door, and now I'm looking to see what else is out there!
Oh great question! I’m following this as well for similar reasons. As a graphic designer 10 years ago I still have those skills listed, but man the designs from back then were good at that time, but definitely dated. I’ve been wondering if I should delete those designs from my online portfolio as well. Hey on a side note, I’m applying for a brand manager position, would you be willing to share your resume for some ideas on how to gear my resume to more of that side of things?
Hey! Yeah, a lot of my designs are dated to before I was a design manager, so I'm hesitant to keep those. For sure, I'll share my resume with you. It may be a couple of weeks, though, as I'm building it now, and I may keep the online portfoilo but just remove some things and put newer management skills in. I'll let you know once I'm done!
For a pure brand management role, you need case studies and accompanying metrics, not a "portfolio" per se.
I defer to the advice of folks who hire for this role, but it seems there's a lot that can't be conveyed in a resume. Case studies of campaigns etc seem like very compelling materials for the hiring committee to see. A deck format or webpage could work.
It's also (presumably) a sneak peek into the materials your new boss can expect to see from you on the job. If they're thorough, yet concise, and visually and verbally polished, that would stoke my confidence that I'd get good proposals, updates, and recaps from you.
I’ve never been a designer, but I was a former Sr Brand Manager. I include a website link on my resume.
My website includes: About, Resume, Portfolio (case studies), Recommendations, and a User Manual.
Regardless of role, I think a website adds a little personality and background for the people who want to dig deeper. That said, if you don’t want to be seen as only a designer, I’d recommend updating the site to show your marketing and strategy chops.