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Sales

Aside from LinkedIn, what are other sources to identify decision makers in large companies?

likehelpful
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Posting as :
works at

Zoominfo

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You could always ask :)

likehelpful
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Couple of thoughts here: 1) Just ask! Agree with the above comments 2) Ask them questions that only the decision maker can answer, when they can’t answer, ask who in the org would be able to “help” you find the answers. It’s usually the DM 3) If you have an existing relationship with the company, find an admin of your solution who’s a champion, ask for their org chart. I’ve gotten a lot of “internal only” screenshots with this 🙌🏻 4) Repeat the above with someone else if you hit a roadblock.

likefunny
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I use a combo of zoom info / LinkedIn sales nav + stay up to date on the latest conferences / articles from executives in the industry I’m targeting.

like
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Agreed with all that’s being said - LinkedIn Nav and ZoomInfo make for a beautiful combo. That and picking up the phone and making the asks.

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This really depends on the industry you sell into. A lot of industries have their own communities and online networks that you can use to determine who to go after. I will also say, this is where having a good SDR really matters - so they can identify the DM for you.

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Depends on the industry. For media, Apollo and MediaRadar are super useful

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I find a way in the company and start building relationships.

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Depending on the value of the lead, sometimes gaining access to a corporate registry can identify the ownership group of certain companies. Mine cost $10 per query, and I get a full breakdown of that. Mostly I will call and straight up ask after some friendly conversation with the gatekeeper.

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