Besides doing the job of a PMM - how did you acquire the majority of your PMM knowledge and skills?

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Many people get their foundation via an MBA and then learn the practical application of all of that on the job. I don't have an MBA myself, but I learned over the years by working with many wonderful and brilliant people who were happy to teach me various aspects of product marketing. I especially appreciated the ones that knew the theoretical concepts and could explain them. Nowadays, there's so much online and great organizations such as PMM Alliance that can help us all learn and sharpen our skills.

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I didn’t get an MBA either but I learned what to do from leaders who showed me what NOT to do. Wish I had better leaders to learn from!

I earned an MBA in basically Product Lifecycle Management.

But you’re both right. Didn’t need it to become a PMM but it did fast track me and develop some innate skills

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