Boss told me I was one of his and the agencies most valuable and talented with huge impact but is "too young" to promote to a senior title and I just have to be here for more years...wait it out?

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No one in this world will give you anything. You have to go make it happen for yourself. Go test the waters and see if anyone else will give you that title. If so, go work for them. If not, go work for yourself.

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Went through a similar situation. Really depends what you mean by "senior title". If it's VP that might be a little tougher to snag, but anything other than that is BS. If it were me I'd think that the boss was using youth as an excuse to cover up the real reason for not wanting to promote you. Young and deserving talent gets their dues if they truly deserve it. Carter Murray, global CEO of FCB, got that title at age 37. On another note, if your boss won't give you title x, he may be amenable to paying you like you are title x. That can be your way of calling him on his bluff. If he gives you the pay raise without title change, then you can be happy and he won't have to deal with the optics of promoting a younger person.

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Ageism, literally.

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Urgh. It's a bullshit reason. Either leadership doesn't have the balls to stand behind a decision they want to make or they're bullshitting you about the reason for not promoting you. Either way it's not a great thing to hear, despite the compliment.

I also see the dilemma. Lawyers have to do their time before they make it past associate, doctors intern, so why not do your time and stay? On the other hand, this is creative services. If you're so good, why not test the waters at an agency that will respect you with the title you deserve? Hard to say what to do, but if you don't have the kind of relationship (or confidence) that allows you to ask your leadership for a straight answer, I'd look around. If you like where you are, you might just press the issue.

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That's bullshit. Promotions should be merit based. Meanwhile you're getting screwed out of a title and raise while someone else who's senior probably isn't as good as you and you're pulling the weight. (Can you tell I've been there before?)

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Here's my own personal checklist that I keep going back to. 1)am I able to do good work? The kind of shit I can take great personal pride in? 2) Do I enjoy the people I get the privilege to work with? And 3)Do they pay me fairly for the work they ask me to do? If those boxes are checked, I am good to stick it out for a title or raise. But if those boxes aren't checked... I'm looking for the next gig

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Re: loyalty, which you mentioned as a reason for waffling… Child, please. Take it from someone who has misplaced all kinds of eggs in that basket: there's no bonus points for loyalty in this business. See where loyalty gets you when tough decisions have to be made. Whether it's someone's privately owned company or a subsidiary of a WPP-type conglomerate, loyalty wins ZERO consideration when the chips are down. Loyalty's not worth the spit it takes to say it in this business. That's not to say reputation isn't paramount—it is—but that's two different things.

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Agreed! Ageism is real. I've ended up jumping ship a lot because I was so over it. It's gotten to the point where I don't feel gratification from any acknowledgement or praise from my superiors or teammates. As they say, put your money where your mouth is.

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How many years as a strategist do you have OP? Perhaps it's more a combo of experience and age? Not trying to say you don't deserve it, sounds like you do. Just wondering if there are other factors like that or time at the agency etc.

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Sounds like vague BS to me. If you received this feedback during a formal review, and leadership said your work was worthy of a promotion but you're too young, I'd be highly skeptical they'll ever pay you what you're worth. Promotions will take too long, raises will be too small, and they'll take advantage of your hard work while paying you less than your market value.

Earlier in your career, while in junior or mid or senior roles, you can often earn promotions more quickly and get bigger raises by hopping around. When you get to director levels and above, it takes longer to earn titles and salary bumps. Don't jump ship unless the move makes professional and financial sense, but if you can further your career elsewhere, don't undersell yourself out of loyalty either.

Ask to have some honest conversations with people you trust. If coworkers are recommending you for a promotion, and your boss is telling you how valued and talented you are, "Grow older," is not good advise on how to get to the next level.

Total speculation on my part, but sounds like some sort of promotion/salary freeze and they can't or won't pay you. Or some hierarchy issue where your title depends on others above or around you. Neither is a good excuse to say, "Just wait longer." This is a merit-based business and the best people rise in the ranks.

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OK, let's do a reality check-in for a minute. First off, stupid of your boss to give you that excuse. That said, there really is a difference between building a solid track record and having a string of success at a high level. And that difference IS time. So Dude should've said "I don't promote to that level until you have X years of experience." That's very legit, and if you are at a good shop, it could even be true.

Just as likely, however, is that the right opportunity doesn't exist for you at this shop yet. If so, you have a decision to make. Jump, stay (and sharpen your elbows to make that opportunity for yourself), or stay and complain.

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Are you female? Just curious.

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The cream always rises to the top.

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Sounds like your boss is great at BS

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^OP, is that the kind of company you want to invest more time in?

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AD1 and MRY are right on the money. It does sound fishy and loyalty is worth practically nothing at any agency big or small (they will certainly never show it to you). It's really up to you if you wanna stick it out to see if you can get that promotion, but if they are saying you need more "years" there...it's WAY easier to move agencies and get the promotion plus a nice salary bump at this stage in your career. If that's what you want. If you really like the work and the people though, that's worth something too. You might do some of your best work there, who knows.

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I'm not sure the reason - my direct report recommended I be made senior (not VP or director) as did the other more senior planners I work with. I was a lead strategist on the only piece of new business we've won in 2 years so it's a little frustrating. I've put feelers out and gotten good responses but feel a sense of loyalty to my current agency which is part of the reason for waffling on wether I should stick it out or not.

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You're just getting played. He's testing the waters to see if you're as savvy as you are creative. Look into other opportunities and then ask for a counter offer when someone else bites.

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Time to check out a new city I would say. Find your promotion there.

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Ask what skills or experience are needed for the senior role. If they can't answer, they are blowing smoke.

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