can anyone at Dentsu explain the difference between a “creative development” and a “performance creative” role?

likehelpful
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one does top of the funnel creative work, the other does lower funnel performance ads.

likehelpfulsmart

the thought of that deliverables list pains me 😭

like

As a Dentsu employee may I say thank you for this question and the answers. I’ve never understood what “performance creative” was and was too embarrassed to ask. I thought I missed the meeting about it or something.

funnyuplifting

It’s weird because at Dentsu it was like we literally woke up one day and out of the blue were performance creative. But functionally, the team only shifted slightly. We were just called performance. I was confused too. Then I got laid off. I’ll end my story there.

likehelpfulfunny

Give or take 125k USD per year

funnyuplifting

I assume anything with “performance” in the name means you optimize meta ads for a living.

likehelpful

I am no help but god I hate these titles. Saw a Marketing Engineer role recently 🤢

funny

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