Can anyone elaborate on the difference between Technical Architect and Technical Account Manager in CSG?

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One is an Architect that is focused on design and sometimes delivery/deployment of the client system or enhancements.

The other is an account manager (sales and customer success hybrid role) TAM IS who builds a relationship with clients to provide services like up selling and building the client footprint. May handle escalations and technical difficulties as a single point of contact.

TAM here. There is zero expectation of selling with the customer. We are not commissioned or in any way incentivized based on customer overall spend. The role is more of being an escalation point for support and becoming a trusted advisor on anything Salesforce that will come up (ie MFA requirement, Enhanced Domains, discovering and planning the reduction of tech debt etc)

TA = construction worker
TAM = repairman

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