Cannes lions submission process…how worth it is it?

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For your ego? Tremendous. For developing new business and getting anything more than a psychological return in tour investment? Worthless. One person’s opinion. But I’ve won a variety of very noteworthy Lions, and often laugh about how the effort is more of a badge of honor than a check to deposit.

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Lions are part of what gets tracked for agency awards (best creative, best overall agency, etc.) so it’s a good personal achievement but more for the agency to say to new and existing clients

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It’s pretty fixed. It’s not some objective reward event. But, it does serve a purpose to your clients.

Pay to play, baby

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