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Hi fishes! I volunteer with The Art of Good, a creative collective helping small businesses affected by the pandemic. They are seeking a little help from a media professional. Need an SEM POV for a small business looking to change their name and relaunch their brand. This is non-paid. More about giving back while in-between gigs. :) If you can help out or want to learn more, please reach out to me via LinkedIN. Thank you!! www.linkedin.com/in/karenkohn/
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Someone at Facebook explained to me that this is the reason: Because they partner directly with brands and offer creative advice for free when the brand invests in media on the platform, they didn’t want to position themselves as being in direct competition with ad agency creatives - i.e., be the neutral, non-threatening creative collaborator/consultant and maintain a friendly relationship with agencies, because they partner with them as well.
That makes sense. Even if it’s thin cover for eating the agencies’ lunches.
You’re coming at this pretty hard without understanding the significance of the role and how important it is to avoid the appearance of conflict with brand creatives.
My actual question: does anyone have that title and are you, or any of your peers with that title, a strategist?