[Cross post to see how responses vary]

How did all the tech/media companies decide on a “creative strategist” title where the job is clearly creative, not strategy?

“Strategist” = noun, person, role
“Creative” = adjective, modifier (in this case)
“Creative strategist” is a strategist, even if a lame sort of strategist, but not a creative.

Did they realize how dumb “strategic creative” sounds, so they subverted grammar to make it sound better?

It’s mostly creatives supporting media sales.

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Someone at Facebook explained to me that this is the reason: Because they partner directly with brands and offer creative advice for free when the brand invests in media on the platform, they didn’t want to position themselves as being in direct competition with ad agency creatives - i.e., be the neutral, non-threatening creative collaborator/consultant and maintain a friendly relationship with agencies, because they partner with them as well.

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That makes sense. Even if it’s thin cover for eating the agencies’ lunches.

You’re coming at this pretty hard without understanding the significance of the role and how important it is to avoid the appearance of conflict with brand creatives.

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My actual question: does anyone have that title and are you, or any of your peers with that title, a strategist?

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