Do people find that portfolio night is actually helpful? I’m new into an AD role and want to build my book but I feel like with how fast the reviews are I wouldn’t be able to get deep into projects.

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I found it helpful back in the day. Even if each review is only 10 or 15 minutes, that’s significantly longer than a recruiter or CD might look at your book when it’s in a list of applicants.

Some things to do:
1) take notes
2) look specifically for pieces of advice or critiques that you hear from more than one person
3) look for unspoken feedback. Do people not click on your book in the order you expect? Are they skipping over, for example, the long copy piece of a project, which might tell you to change how you lay out that campaign?
4) get everyone you speak with’s email address. Send them a thank you the next day. If you’re immediately in the job hunt, follow-up in 1-2 weeks once you’ve made all the edits. If you’re still in school, follow up as you’re approaching graduation with an email thanking them again, specifically calling out a way their feedback helped your portfolio, and asking for (advice? Any new feedback? Them to put you in the running for internships/jr positions?)

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It’s mostly about the connections

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It’s very helpful. Not only do you get a wide array of feedback, but you also meet a lot of CDs. Like said here already, take notes, and also thank the reviewers

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1 review landed me a job. Too add to the Jr. CW, it’s primarily networking and picking your top 3 to show.

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Most of the feedback I’ve gotten was the same as the previous person but it’s about connections.

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