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You don’t have to list them all, but yes, you’re missing out on opportunities if you aren’t listing any.
I try to list them in the bullet. “Led creative for the launch of the Nike whatever shoe.”
If you can’t name an accomplishment for the brand, I might skip it.
It can be beneficial to list since different clients mean experience in different sectors like auto, finance, etc, which can be valuable to certain companies/roles. But I would leave a short list in a column to the side and pick the ones similar to sectors you'd like to work on again - so if you hated telecom leave it off, for example - and make the most room for the accomplishments at each job (regardless of client) since that's much more telling of your abilities and more useful to recruiters and hiring managers. Anybody can work for Nike but it doesn't mean you did good work. Resume should be explicit on that and then show in your portfolio.
I list only the last 10 years of jobs (been doing the CW thing for 15 years and it’s my second career). I mostly do this because I don’t want anyone to know how old I am. I’m passing for younger and gonna ride that horse as far as she goes.