Do you work in healthcare? What’s the best book you’ve ever read on healthcare marketing? Why?

likehelpful
Posting as :
works at
You are currently posting as works at

My checkbook.

likefunny

I’m not sure anyone has ever written a book on healthcare advertising.

It’s advertising. Read Hey Whipple

Might want to post this in the pharma bowl 😊

Bullseyes and Blunders. It’s a case study book about pharma

If done right, health care advertising is advertising. Read CAs, read Hey Whipple, read Archive.

Related Posts

Top benefits at Bank of America?

like

When you're pretty sure it would be easier to survive Game of Thrones as a main character for 6 seasons than to rewrite the 40 page walkthrough correctly. 🙄🙄💀💀

like

Good bars in Midtown West / UWS to watch finals today?

like

Currently staffed on a project near Reading, anyone up for dinner one of these days?

like
like

How is the Moana Surfrider in Waikiki? Going during the winter break.

like

Earlier Gamestop was supposed to file for bankruptcy, now they could make many more file for bankruptcy.
Play safe!

likefunny

Anyone at CVS Health and know when annual equity is paid out?

like

What is comp like at a pension fund?

like

What are your top 5 indie games that you would highly recommend on the Nintendo Switch?🤔

like

Any recommendations on getting into wine? I love other specialty beverages (3rd wave coffee, craft beer), but struggle to “figure out” wine.

The ability to get involved with local beer and coffee producers has been a huge factor for me, so I’m guessing the comparative lack of local wine producers has contributed to me struggling to understand more of the process, culture, tasting notes, etc.

like

Where have you been ordering takeout?

likehelpful

Which companies in Canada are giving remote opportunities in the insurance industry?

What “self help” books are you guys reading? I just read Untamed by Glennon Doyle and wow, I want to start from the beginning again, but feel like I should read something else. Would love any suggestions.

like

I want my pre Covid abs back, but I also discovered that I really really like food. I eat healthy all day until 2 pm :( what type of snacks to keep around not to feel like I am depriving myself?

like

Hi, I am new to Canada and currently living in Vancouver, BC. I was looking for opportunities in the Financial Services industry in the Metro Vancouver Area. I have about 3 years of experience in the Banking/Financial Services and HealthTech industry and worked alongside IBM and PwC in developing and implementing cutting-edge FinTech products for business clients of a Financial Institution and led the Finance and data science team at a Health tech startup. Let me know if anyone can help me.

like

Anyone know what the interview process for the Strategy & Innovations analyst at CVS Health is like? Anything specific I should prepare for?

likehelpful

Hello London 🐠

If you’re working in Life Sciences / Healthcare and know if you’re firm is hiring and open to visa sponsorship please do let me know. I’d really appreciate any referral / leads. Thanks so much!!

like

Can anyone check the pay range for a position at CVS Health. I have the job req. Please and Thank you :)

like

Quick question.
I was a contractor for a big company and they just let me know that my last day is December 30th. I got this position thanks to a recruiting company that has been great and gives me benefits.
Should I:
- Continue working with the recruiting company, hoping that they will find another position for me? (as they told me they will, and when they applied me I started working with my current company within 2 weeks)
- Work with the recruiter + apply for jobs on my own?

like

More Posts

I want to be qualified / informed enough to be able to reasonably brand myself as an ML or/and IoT expert. (Consultant) what's the fastest way?

like

Weekly Hot take. While I am enjoying subscription based game libraries. They will be the death of quality game releases.

like

Likes to Open DM please ❤️

Post Photo
likefunny

Which is the best high paying company that gives work life balance.As I want to prepare for upsc as well as keep growing in corporate

like

Got a panic attack for the first time yesterday. How to handle these situations?

like

Can someone please explain connections strategy? At my (creative ad) agency we only have strategy and digital/ social strategy. Trying to grasp what exactly a connections or comms strategist works on.

like

Having a bourbon bar nearby is clutch. Over the past few weeks I've tried like 10 different bourbons including Pappy, Weller 12, ER10, OF1920, Booker's all at ~$10-15 a pour.

like

Hello everyone. Vinit Desai 📍London.
I have just graduated with a masters degree in finance from Warwick business school with over 3 of years of asset management and financial consulting experience.

I actively looking for financial roles ranging from IB, private equity, mergers and acquisitions. I'd be delighted if anyone would pass on a referral for a role they see open that aligns with my profile.

Here is a picture of my nephew who is the apple of my eye (the likes could help)

Post Photo
likeuplifting

She’s on my leg and she’s snoring, but I don’t want to move since she looks so comfy. I’m her slave. Planning her birthday— go to the dog beach + eat at a restaurant with a doggie menu + get a pup cake at a dog cafe + spend a night at a hotel (having trouble finding hotels that’s allow dogs >50lbs 😒). What else can I do for her? She has too many toys & doesn’t play with them often. No need for more treats since she eats more treats than kibbles. But what gift can I get her?

Post Photo
like

How is Sr Technical consultant role in Salesforce ? Can someone share their reviews about working in Salesforce

like

Does your firm find out why you failed a clearance ? Asking bc I got fired from my first job out of college a couple years ago and didn’t report it on it company background check. I’m afraid if I fail my public trust, my current firm will find out and fire me for not reporting it on my prior employers.

like

To NYC members: Anyone here planning on sitting for FAR in December or January and would like to join a weekly (or biweekly) study group on the UES?

like

Workday I’m a QA Automation Analyst with 2 yoe. I gave my tech interview for Workday and cleared it on Tuesday. I’m currently holding an offer of 15.1 from a bank. How much can I ask from workday?
Tech stack. - Selenium,Java,Jenkins,Salesforce automation.

like

Heads or Tails?

Post Photo
likefunny

Any handy roll-off memes?

like

Hello! I am currently temping at my current job and have been asked to work a weekend conference (Thursday-Sunday). I also have a small puppy and I’ll need to pay for doggie daycare for her during those days. Is it too much to ask the company to reimburse me for the boarding/daycare costs?

Thanks!

3.5 years out of school, 2400 billable hours last year in TRS and just got promoted. what kind of year end compensation should I be expecting? Bonus and new salary

like

Plural tutoring session anyone? Looking to do as a weekend job. Current target OPs are "Has there been layoffs" and "What's your thoughts" but happy to expand.

like

older 🐠... what are some phrases / words / slang you've seen on here or heard in the workplace that you don't understand?

like

What T2 has best WLB? What are your avg hours?

like

Additional Posts in Advertising

Anyone in NYC area have an actual office instead of open floor plan? #CantTakeItAnymore

like

Is possible to have "real friends" in the ad world? Do you trust your coworkers or do you feel that they are going to throw you under the bus just to save their asses?

like

How does one proceed if/when receiving job offers from two shops within the same holding company? Asking for a friend.....

like

Just saw this focus factor ad on CNN and I was speechless. What the actual f*ck?

Post Photo
likefunny

Is anyone expecting agency layoffs at the moment?

like

Happy, found out most of my team is unhappy, now I’m unhappy, too.

like

Who has more earning potential: Creatives or Producers? Talking about two aspects: mid-career salary and lifetime earning potential? I feel like producers peak earlier but creatives have higher max?

like

O&M Creative: more shuffling still to come? And by shuffling, I mean layoffs too.

like

What is the shortest amount of time you think you could work somewhere without burning that bridge?

like

Just had someone in NYC I want to work for ask me my salary. It's illegal now but I didn't know how to tell them. I told them my range. What would you have said?

like

Can someone explain how billable hours work? At a new agency and although I had to fill timesheets at my previous agencies, they were mainly used to ensure we weren’t over servicing a client/for setting the appropriate retainer for contract renewals. I asked ppl at my agency but haven’t gotten a proper explanation. I get the impression that billing to the agency admin code isn’t recommended, and my manager said he bills everything to client codes, but that doesn’t make sense to me .

like

What kind of work is done by Junior Talent in Data & Analytics?

like

I've never worked on anything for TikTok and hope I never have to. TikTok is from hell. I was on it one time for about 10 minutes and could feel myself becoming mentally unwell in just those 10 minutes. The human brain is not designed to deal with the sheer amount of sensory overload that app gives you. I'm pretty sure TikTok is one of the main reasons we are constantly hearing about how much Gen Z struggles with mental health.

likefunny

Is it normal for every single call (client or internal) everyone dials in from their desks at an open format office? Everyone avoids takings calls together/conference rooms like the plague.

like

So, again my client went with the banner and website design ideas from from their print-based (and cheaper) agency. Now I get to make their garbage. Sometimes I wonder why we bother. #designrant

like

Why do I literally chew my nails off throughout the day. Need to know so I can stop

like

Great paying job, toxic work environment - how long do you stay for?

like

Has anyone been able to negotiate anything extra or terms when being laid off?

like

Retail, Social, Pharma. Fuck, Marry, Kill....

like

What do y'all know about Konrad NY?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal