Do you work in healthcare? What’s the best book you’ve ever read on healthcare marketing? Why?

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My checkbook.

likefunny

I’m not sure anyone has ever written a book on healthcare advertising.

It’s advertising. Read Hey Whipple

Might want to post this in the pharma bowl 😊

Bullseyes and Blunders. It’s a case study book about pharma

If done right, health care advertising is advertising. Read CAs, read Hey Whipple, read Archive.

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