Does your agency still do TVCs and print-like stuff? Or are is it all social media stuff?

likehelpful
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I used to do around 8 tvc shoots a year. Now maybe it's 3. Doing more and more social content now

likehelpful

We have moved to nearly all “earned media” vs paid media and are always trying to hack headlines and use social and limited paid media to do it.

All stunts basically

likehelpful

7 TV shoots last year for me. It's alive and well

like

Publicis

like

Lots of OOH and OLV. Some TV and print too.

likehelpful

Lots of OLV and some tvc, can’t even remember the last time I made a print ad

likehelpful

OLV is YouTube - online video (not sure why that stuck for just YouTube). CTV is connected tv (Streaming app platforms - Netflix, Roku etc)

like

earned stunts, and mini “campaigns” that run across olv (occasional tv buys), paid social, & display banners. organic social is ran by content creators and social copywriters. print & ooh only if there is some earned media push behind it or to get in the trades.

likehelpful

Doing a TV shoot right now.

helpful

1-2 tv shoots a year per team. lots of social and earned.

helpful

We do some print stuff. And a lot of emails

like

A mix: had 2 TV shoots, a handful of print ads, lots of social content, and several OLV.

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