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I think there is a lot to unpack here. And while clients are generally dumber than a bag of hammers and have the taste level of a bucket if salt, I might, and this could sound nuts, ask them for feedback.
If the rando meme is any indication, i would say there may be a chance that you think you are funnier than you really are or aren’t practicing the right level of intuition to feel what they need. Every creative can run into this issue. How close are you to strategy? What do they think?
Sell the work better. Know your audience and what they want.
There are many reasons for this situation and without knowing the context it’s hard to say. A couple of things that I have found helpful is 1. Know what motivates your client on a business level (and on a personal level). This means understanding the things they are accountable for and the things they are under pressure for within their organization. Assume the agency is on the hook for the same things even if it’s outside what you’re working on. It will give you a more helpful perspective and possibly open up more proactive opportunities. 2. Never pitch ideas. Collaborate. Be one team. Bring them in early and work iteratively. When you work this way you lean important nuances that weren’t in the brief or what their taste actually is, among other things. Depending on a big reveal a couple months after a brief is way too risky. The Don Draper era is long gone.
This could be a talent issue. Be very aware of who the client doesn't like on your team, and take that recommendation. Get some fresh blood in there. And beware, it may be you.
It’s ALWAYS time to improve your pitching skills