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All consulting firms are not very strong in digital. Consulting doesn't have the culture that can attract and retain top tier engineers

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The ones that do come in, get bosses around by people who only know PPT, and decide it’s not worth it and quit

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Consulting will never be good at digital. Projects are not properly scoped, there is no technical talent in at the top ranks, there is a lack of a learning culture for developers, data scientists, and data engineers. That's why most everything that gets delivered by consultancies is PoC quality at best. From experience, when strategy partners are selling data science you are in for a miserable ride as a ds/de. I'm sure it applies to all of digital.

I'd add that there is a significant amount of value in working in the same code base over time which is antithetical to consulting.

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