First time getting negative feedback during a client review. Client is asking for a deliverable that is beyond what was agreed upon in brief. We tried to scale back what we were promising in the brief to accommodate a tight budget, and now they are asking for everything that was cut during brief development. How do I defend my creative team and hold myself accountable to a budget?

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Provide context on resources spent against initial agreement and come up with pricing slash contract change to accommodate the new ask. I like to provide 2 recommendations - the compromise option and the extra money for us option. Usually when the compromise option is compared against the more money for us option the client adjusts their expectations. Use any written agreement details you have to reiterate current progress against original agreement. They can get what they are asking for if they will pay for it or if they will compromise elsewhere.

likehelpful

This is your first time getting negative feedback? And you're a manager? I don't believe that. As far as defending your team, just remember that this is a business. You need to make money for your company the same as they do. Treat it like a business transaction, be direct and lay down what accommodations can be made in lieu of what's agreed upon. If things need to be amended, a change order is nothing out of the ordinary. Make sure to get everything in writing, either via emails or within the contract. Ideally both.

Being strong-armed by a client comes with the territory. Everyone will always push the envelope until you draw the line. There's a fine line between being a good partner and being taken advantage of. I'm not saying it will be easy, but if you want, you can use empathy to your advantage and tell them you have to answer to your higher ups just like they do, you want to provide what they need but revisions to your agreement need to be made. I'm sure your principles would be fine letting a client go if all they're going to do is ask for free work and constantly go back on executed scopes. It's not worth anyone's time.

smarthelpful

First time there was such a disconnect between brief and the clients expectation, so much that we are back to the drawing board.

Saving this advice, thank you!

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