{ "media_type": "text", "post_content": "For newbies, what are the best new books on Brand Content Management?", "post_id": "5fd136566089a50022ddc2bd", "reply_count": 2, "vote_count": 1, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

For newbies, what are the best new books on Brand Content Management?

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I read the definitions used by Bob Hoffman, The Ad Contrarian. Content: Anything Branded Content: Anything with a logo

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Thanks! I found the first one on Amazon but couldn't find others. Any clues?

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