For those that made the jump to in-house marketing after 10+ years in agency, what skill sets do you think are most important to emphasize when interviewing? Particularly that show you understand the differences / are ready for the switch.

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Stakeholder management, biggest in/house success factor. Implementation, not just strategy, or at least a desire to learn more about implementing

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This is great. Connecting marketing activities to business results is also important. When I was agency side we focused a lot on impressions and other vanity metrics. However, I befriended someone on our analytics team and was able to see how much traffic and how many leads we acquired for our client. That made the difference.

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+1 to both comments. relationship building and stakeholder management are important. people need to like working with you and feel like they can come to you to find answers. execution is big too...you need to figure out ways to get things done...even if not everyone is on board. and of course analytics. understanding how to measure business impact and get credit for driving it is def key.

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Agency experience is a plus to in house brands for the education factor. To level up the stakeholder management comment, you bring the ability to educate your business partners on how creative functions in the marketing supply chain and why it's important. Brands are hyper focused on the bottom line so if you can demonstrate that you can help educate the internal teams about how creative can make a difference you'll have a leg up.

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