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My discovery calls are short as I sell my product in person. Those meetings are often 2 hours or so.
2 hours is a good amount of time depending the product and what it does for the company. I feel like some people think were selling iPhones and the discovery takes 10 mins. Like give me some room to get these leads in the bag..
Pro
I think 35 minutes is fine if it is productive. I would rather have a deeper conversation than rush through a scripted 15 minute call that uncovers nothing.
And to top it off I have a high conversion rate. I think its silly to just ve metrics driven when youre actually out performing most.