Has anyone considered a transition from advertising to event directing? Or know anyone who has? I’m a VP client services lead in pharma advertising and am looking for a change in my career. I have always had a passion for events and have the soft and hard skills to be able to transition to the events industry. I just struggle knowing where to start. Any info would be helpful.

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I would wait a little bit, the events industry was decimated when covid hit and while some in-person events are coming back most things are still virtual. A friend of mine used to work in the “event and roadshow marketing” team at a giant investment bank and 80% of her team (including her) was laid off at the beginning of the pandemic. I think it’s too soon to tell if in-person events will come back and have the mass appeal they once had.

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