Has anyone moved from PR to advertising or vice versa who would be open to connecting to share their experience? It doesn’t seem that anyone in my network has made this shift, and I’d love to learn more about the best way to do so!

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I’ve gone back and forth a few times. Biggest differences (aside from client remit)…

- PR agencies there’s is less of a silo between roles. Everybody has more of a hand in the work that gets done. As an account person in advertising you don’t really have a say on creative or strategy or anything. You’re a business lead.

- in Ad agencies there are bigger budgets and because you’re working with marketing/brands teams instead of comms teams you have more of an impact on the brand and how it operates.

likehelpful

I did it. It took a few yrs until I found some ppl on the ad side within my agency who would give me a chance. The transition was easy except for technical lingo I learned quickly. I’m happy I made the switch bc I feel like I had two careers in one job.

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Made the shift from PR to strat! Way happier.

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Interesting, hadn’t seen this be an option yet! Those are the parts I enjoy too, recently moved to a fully media role and already know it’s not a fit.

Me!

Tried to dm you with a couple questions :)

Me!

Tried to dm you with a couple questions :)

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