Have seen senior creatives leave advertising to work as 'creative consultants'. What exactly does this entail as 9/10 times, they end up producing the very same advertising work that they used to produce when they were creatives working for an agency?

Not taking any shots, just trying to get a better sense of this title?

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Posting as :
works at
You are currently posting as works at

I imagine they work these roles as independent contractors, which some people find to be a healthier dynamic than being formally employed as part of the team.

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Ah, I get it

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