Have you partnered with anybody who's likley, nearly half your age who has only worked on social? New art partner is insisting on some pretty cheesy VO suggestions and I need help letting them know I cannot present this stuff. Their confidence is over the top.

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Tell that youngin’ that skibidi is killing your rizz. No cap.

likefunny

I tried to use BIG WIN in a dialogue line and was told it was an old fashioned term.

You can just explain that you are ultimately responsible for the copy, right or wrong. And would prefer to go with your experience and gut. Poor copy reflects on the writer more than art.

likesmart

Thanks. Will let you know how it turns out.

It’s tricky… their youth and confidence could be a great asset to you, but it also sounds a poor match and you feeling neglected. From experience, this rarely ends up well, but if you can chat with them and find a way forward on the copy at least, you may have something. Giving up on copy suggestions and what they’re proposing means you’re giving up on your own worth -/ you have to politely take back that ground or you’ll feel miserable.

like

Did you go to portfolio school? I did. And this is how I was taught as well. This is a random partner found on social and a temp freelance assignment that is nearly finished. Lesson learned to vet more before assuming they would be fine.

This is either a teachable moment or it’s not. If it is, then the right way to approach has nothing to do with presentation hickeys or responding to “look at me” shit — its the pro trick of walking them through the logic of your choice, which has everything to do with the audience, the talent’s range, and ability to get what’s needed.

If it’s not a teachable moment, then you have a tough choice — try to break through the barriers or don’t. I wouldn’t take it personally: most likely someone’s been blowing into your partner’s ear about how to conduct themselves in this situation. When in doubt, my default is to go very honest — “feels like we’re not on the same page, so how to we fix?”

Not a guarantee of anything: it takes a fair amount of emotional maturity to deal with that discussion head-on, and it sounds like that’s the root problem. If it goes less than optimally, just remember this not your problem and deploy the usual “not a partner fit” protocols.

like

"Not a proper fit protocols." I love that so much. I have done that twice with healthcare gigs that just did not feel right and it felt like winning the lottery, to release myself.

Sometimes, it’s better to let’’em crash & burn for an ego adjustment. They don’t know everything!

like

Update: my "partner" prefers to collaborate via text more than have an actual conversation. At first I found this insufferable, but have now realized it's probably how I am still employed. I also have leaned into letting them overwrite my stuff, and lead the story. I think it takes a level of maturity to understand there are many solutions for a problem, and as long as their idea is not wrong, I say sure. It's better than how I first started, rising early to do the whole thing myself, only to have them fight me on nearly every point/re-do it. "sure, change it." Has worked for me. It's a temporary team set up, ending soon. And then👋

like

My partner is very organized, focused on doing as told by leadership, and there's very little banter. They seem to thrive on positive reinforcement, and are super sure their creative opinion is absolutely correct. It's a very different dynamic than partnering w an Xer. Not as fun. But it's okay. I actually feel like the kid in the partnership. They use real grown up biz terms and are fairly serious. It's not nearly as bad as I thought it would be. In fact, it's kind of fine.

You might be helping to create a monster with letting them present as “my idea” rather than we as a team. Taking credit for other people’s work is not cool. I worked with another person who had a habit of doing that. Stepping on others to get ahead includes that behavior in a big way. Most folks in our department turned on her once they saw what she was doing. She eventually had to leave because of it. Better to learn not to do that early in one’s career.
It also sounds like your coworker could use a reality check on her creative ideas.

smart

I have exclusively worked on social for 10 years. Why is only working on social relevant here? I often find that creatives who don’t understand or have never worked on social more challenging because they aren’t taking cues from culture and conversation and are just pulling things out of thin air with no concept of whether anyone cares.

I don’t think that’s correct

I might have a different option but what’s the demo for the creative project? If your partner does lean gen z it could be interesting to pick through and help filter and direct the idea so it suits the broader audience. I like working with people younger than me because it helps keeps me close to what people are talking about and the current cool factor. For instance I still use the word cool lol. I think there’s a way to use your experience to shape what the ultimate idea will be.

Yeah younger people don’t know how to write radio. I know how and I am an AD, but I had to do it becuase I didn’t have a partner. Just let them know why its cheesy and why the VO doesn’t work and that you have done this many times….

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