Hello everybody, happy Wednesday! I was hoping to get some advice on breaking into the industry, networking, and finding an "in" or mentor.

I'm having a lot of trouble with this. Cold applying to jobs hasn't worked super well. Getting in touch with talent agencies hasn't helped. Messaging creatives and recruiters, I rarely get an answer.

Tell me your secrets, please.


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Honestly, persistence. If you keep reaching out to people eventually someone with the power to hire you will respond

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Thank you! Those are great tips. I have a book but always fear it doesn't measure up to other junior ADs, I'm glad to hear that genuine effort and enthusiasm can help, I have boatloads of that lol

uplifting

I emailed like 150 people like a little over half of them responded and gave me time to talk to them. I think like 15-20 of them maybe put me up for jobs. But it’s a timing thing, like do those places have junior openings? I got like 3 interviews for places.

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Most creative have their email on their portfolio site.

Do you have a student book?

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Structure isn’t super important. Generally 4-6 is a good sweet spot (more 6 than 4). And overall it’s good to show a variety of executions (print/digital/weird activation out of home stuff) but at its core people just want to see that you can think outside the box and design well.

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Genuinely foot in the door technique is great. Ask a bunch of people if they have time to give you a few pointers on your book. Don't bring up whatever position is open to start and once you've built that connection then ask for something like a referral. Always try to reach out before you apply or even better before there's even a position open and find mid level people at the agencies you want to work at. Persistence and being genuine is key.

Have you networked at all on Linked in? I would give that a go. I would also go to any marketing events at your school. Those can be very helpful :)

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