Hi all.
I'm currently a programmatic analyst in NYC, but soon I will start my Master in Business Analytics this fall.
I have a few concerns, and would love to have your thoughts!
1. Will the school name matter when you apply for a job in analytics field.
2. With an MSBA degree, can I still apply for data scientist position? If yes, how should I start building my portfolio.
3. Your thoughts of data science/analytics opportunities in adtech/programmatic field?
Thank you!

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1) Yes, absolutely. Name does matter.

2) You can do Biz Analytics but if you want to do data science, why not do a Masters in Data Science or Computer Science. With a technical degree, you can get a less technical job. It’s harder to go the other way.

3) The jobs are there - especially on the vendor side and to some extent in house. There are a few jobs agency side but not nearly as many as there at any of the ad tech vendors.

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Thank you for your sharing.
Re 2) My undergraduate degree was in Marketing. Most of the MS in CS or DS program requires a background in Quant, Math or CS major, so with a non-tech background, it is more difficult for me to get accepted to MS in CS than to MSBA.

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Im very interested in Machine Learning. But not sure if there are related opportunities in adtech/programmatic?

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Which school is this from? You'll get plenty of opportunities in programmatic, but with the upcoming cookieless movement, it doesn't look promising.

I'm currently in a msba program as well, and recruiters are calling me simply because of the school name itself... school matters.

If you don’t mind me asking, what school did you go to? I’m in the process of applying to a few MSBA programs myself.

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