Hi all. I'm currently a programmatic analyst in NYC, but soon I will start my Master in Business Analytics this fall. I have a few concerns, and would love to have your thoughts! 1. Will the school name matter when you apply for a job in analytics field. 2. With an MSBA degree, can I still apply for data scientist position? If yes, how should I start building my portfolio. 3. Your thoughts of data science/analytics opportunities in adtech/programmatic field? Thank you!

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1) Yes, absolutely. Name does matter. 2) You can do Biz Analytics but if you want to do data science, why not do a Masters in Data Science or Computer Science. With a technical degree, you can get a less technical job. It’s harder to go the other way. 3) The jobs are there - especially on the vendor side and to some extent in house. There are a few jobs agency side but not nearly as many as there at any of the ad tech vendors.

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Thank you for your sharing. Re 2) My undergraduate degree was in Marketing. Most of the MS in CS or DS program requires a background in Quant, Math or CS major, so with a non-tech background, it is more difficult for me to get accepted to MS in CS than to MSBA.

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Im very interested in Machine Learning. But not sure if there are related opportunities in adtech/programmatic?

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Which school is this from? You'll get plenty of opportunities in programmatic, but with the upcoming cookieless movement, it doesn't look promising. I'm currently in a msba program as well, and recruiters are calling me simply because of the school name itself... school matters.

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