Hi all! I’m relatively new to Market Research supporting marketing in pharma. I’m wondering if anyone can point me to materials about commercialization and marketing procedures in different big pharma companies. I really need to learn the terms of art and the different processes and teams. I gather, for example, that Lilly has a really robust and systematic approach which I need to learn and understand (can you help with that?) but am not sure about AbbVie, etc.? Any resources that could help?

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This is not usually floating around the public domain in any great depth in terms of the specifics of processes or structure. There are few consulting firms in USA that focus on who have a tracking / subscription on this point - maybe some TL from there (I am thinking of Trinity’s TGAS practice in particular). The main thing to consider at the moment is that there is lot of reorgs and even reversals of reorgs 🤦‍♂️. Traditionally this is found out with a round of primary CI interviews, networking or in person meetings (insights before and after the presentation which we now lose with Teams).

Thanks!! That’s very thoughtful and helpful. And good point about this kind of understanding of internal processes not being known externally. I hadn’t thought of that.

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