How accurate do you feel the organic traffic chart in ahrefs is? Does anyone use it to report kpi-s?

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It’s directional. It should be treated the same as all tools that guess…

I think SEMrush works batter than ahrefs,
I am a link builder and I notice than mostly client prefer SEMrush over ahrefs,

I think it is better. However, to analyse the competitors SEMRush works better than Ahrefs. Ahrefs for KPI not widely suggested either.

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