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@CD1 I’m beginning to feel like I’m more interested in the research, finding trends and translating that to opportunities of a project. I’m getting tired of throwing ideas against a wall to see if they stick. I like the science aspect to strategy.
You can look into creative strategist roles, the blend the two. I believe most are client side though.
Can I ask why? I had a partner that did this and I always thought it was my fault.
Maybe he had a bad experience with me that turned him off creative or something.