How common is principal buying in digital media? And how do you ensure compliance?

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Uncommon enough that I need you to explain what you mean by “principle media buying”

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Oh. I’ve heard of this! But, in passing. Agencies buy media and resell it to clients at a markup, taking the profits in between. Super slimy. I was a media buyer at various agencies and I’m not entirely sure it I ever took part in this.

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Buying and then reselling the media. It happens more than you think, but it is not nefarious unless they lie to a client about it.

A media agency takes on the risk of not being able to resell it, and can offer it at a discount to the market rate. Think $100 of media bought at $80 and sold for $95.

helpful

Almost a decade in media and never heard of an agency doing this….

Very surprising. Do you have an investment group?

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Publicis has an entire agency dedicated to this: http://apxexchange.com/

Yes and OMNET at omnicom

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Usually it's heavily "transparent" in the sense that there's numerous stages for clients to opt in/opt out. Haven't done it myself, but been in the room when it's been (unsuccessfully) pitched to clients

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Any suggestions are appreciated! 🙏🏽🙏🏽

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hi,
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Fishes honest opinion needed. Me and My so presently live in Arkansas, living in our first home with a child 4 year, both of us recently changed our jobs and have HHI ~ 420K, current mortgage 1600/month. We are looking to move to Dallas and thinking of buying a house ~996K with a 15% down. Questions -
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Inflation check @9% 🫡

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Hii sharks 🦈🦈🦈🦈

Can anyone of you please help in calculating how much will be my income tax per month(I am availing the Old tax regime)? Different IT calculators show different figures, not sure which is correct :(

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The figures are given in the screenshot 👇🏻

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I’m not bad with money but definitely lots of room to improve overall, due to several personal factors I don’t want to list in full here (numerous unanticipated medical bills, bad boyfriends, etc.) Hence why I only have $3k in savings right now. My first mini goal is to have $5k saved by the end of December. I need motivation and words of encouragement. If I pay off my medical bills, I won’t make my goal. I have to start putting saving money first. Getting depressed about my situation.

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