How do you deal when the people in your life do not acknowledge something big you accomplished career-wise?

Just had a campaign go live that’s the biggest of my career, and for a cause I really care about, it’s been picked up by a ton of news outlets and it’s wild for me. (My title/company is outdated here)

Shared it with my family group text and they just carried on talking about themselves. Literally just a heart on my message and then kept the convo moving like I didn’t say anything. Ugh.

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I’ve been there so I understand your frustrations. First of all, congrats! That is such a huge accomplish! How exciting. I feel like in my experience, it’s either because the ones close to me might not understand completely so I’ve given them grace and explained to them how excited I am. Or there have been people in my life who are just self centered and don’t care to look outside themselves and those people have been cut out of my life. I hope your scenario is not the latter. But I think we should keep people in our lives who sing our praises and make us feel great!

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Congrats! proud of you for your accomplishments. Your family should have been too. Which sucks. Sorry about that.

But also - it’s advertising and unfortunately, most people don’t care.

So in summary sorry they didn’t give you the hearty applause you deserve. We all
Know getting something out (let alone something good out) is tough. You deserve the praise.

But also how fickle and self important our industry can be.

I enjoy the challenge of getting people to care and talk about stuff - family and non ad friends are often my bench mark.

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Lower your expectations - for your health

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A lot of people are driven to succeed by not getting their needs met in families of origin. That might always sting, but as an adult, there are a lot of other ways to get validation.

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My friend not only do people not care in the slightest about advertising, they also don’t understand the inner workings to any degree whatsoever.

So your options are to either marry an Art Director (and spend your days and nights and weekends talking shop), or do your best during your 9-5, punch out at the end of the day, and attempt to enter into the world everyone else is living in - the one where advertising is not even a blip on the radar.

Yes you and your colleagues should celebrate for sure, but if you want more than that - you might need a change of career.

Fair enough, you should get baseline acknowledgment - but FWIW I have 2 brothers, 3 sisters, a wife, some kids, some friends, and parents and none of them are in the slightest interested in my work. But they are interested in me, and that’s something.

Why do you need it?

Can you say what you said here to them? It sounds like it’s important to you to have this acknowledged and celebrated by the people you live and who love you.

Everyone on here is right. People outside this industry don’t really get it but if it’s important to you regardless of what it is then it should matter to them.

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