How do you deal with an overly demanding creative?

One that’s making a project much more complex than reasonable given the timeline.

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You let them present their thing (if it’s good). Then as an account person you caveat that “this direction is not doable in our timeline but we thought it was strong, so if you like it we’ll need to push things a bit.”. Also present an alt or 2 that are more realistic for the timeline.

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This is your job as a producer. You work to understand the end goals of the creative person, and why it’s important and you jump on board. “Here’s how we make it happen and maintain the integrity of the work” — You present the facts - “we need X amount of time and X amount of budget to take this revised approach, account person”. And in your back pocket are alternative solutions that could get it done at a lesser scale.

I’m trying to understand if you are talking about a creative person, or a creative idea?

FSP1, Thank you for your insight here that dares to hold space for good work 🙏 I know things can get hectic with agency timelines, especially these days. But the whole point of our work is to deliver quality to satisfy the client, not satisfy the client on delivery time by compromising quality. Maybe that’s idealistic but I think a middle ground would be to have the creative walk you through their idea, then once you have a good understanding of it, list a few options on approach based on deadline. Like figure out what to take or leave, if something might be worth asking for more time on, etc.

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