How do you explain the difference between advertising and marketing? I always struggle with this when people ask.

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Marketing is price, promotion, product. Advertising is a part of promotion, which also includes publicity and PR.

likesmart

Advertising is one piece of marketing. Marketing is the ads, the packaging, the website, the branding, the stores, the sponsorships, the car wraps, the shot girls (probably an outdated term sorry!)

likefunny

I always think of it like the old ‘a square is a rectangle, but a rectangle isn’t always a square.’ Advertising is one type or function of marketing, but there are a ton of other functions of marketing that are not advertising. Even Sales is technically marketing when you look at what they teach you in business school – the four Ps of marketing: Product, Price, Place, Promotion. Advertising is even just a subset of that promotion P.

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Marketing = Steph Curry
Advertising = his 3-point shot

likesmarthelpful

I don’t get that analogy. Help me out. Wouldn’t advertising be his intangibles? Three point shot would be one of his RTBs/product features, right?

Marketing = house
Advertising = bricks

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