How do you prioritize which accounts to focus on? This question has come up a few times during my interviews and I feel like I can not come up with a strong answer.

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To me it depends on who is the strongest. If things are running smoothly, team is strong, client is happy, you can take a step back. I typically need to focus more on the problem children accounts. However sometimes for your happiness you need to prioritize what work is most inspiring to you / keeps you feeling motivated (though I wouldn't necessarily say it that way in an interview)

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I would position it like this: Orange accounts are my priority (much easier to work with to get them into green), Green (2nd) need to be maintained, and Red need to be won back.

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Was just coming here to say this! When I was doing agency work? This is how I structured my priorities

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Money. How much revenue they bring into the company. while still delivering good assets to the smaller clients.

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It’s all about the money. 1st priority is who is bringing in the most profit for the agency. 2nd priority is who has the most organic growth potential.

Not the same question really…but I received this advice from our president today about prioritizing tasks and it helped things click for me. She said start every day by looking at your to do list and identifying items that only you can do. Then delegate everything else. Also why some of the smaller ankle biter clients are always run by entry level people 🙂.

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It’s nuanced. If I have two customer requests at the same time I try to consider 1) urgency….is it detrimental to their business? 2) Does everything seem to be an emergency to one of the customers? If a customer has a request that they consider an “emergency” but every request they have seems to be an “emergency” then those request go to the back burner until I help the other customer. That’s a short answer and a bit more goes into prioritizing customers than that, but that is how I started.

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These are awesome insights. Thanks all!

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It would be a combination of prioritization of deadlines for each client, the level of value the project represents for the client, and the level of value the account is to the agency… And if all things equal you understand the clients of each account and who can be flexible and work with you to move deadlines if needed

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