How many of you have ever won an award for a piece of work that you know for a fact didn’t produce results but was made to seem like it did via your case study. You don’t have to say what it was. Just curious

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Posting as :
works at
You are currently posting as works at

Not to brag, but we’re truly exceptional at spinning a award-worthy case study out of a stunt no one out of advertising has ever sees.

likefunny

Idk, ask Menno.

funnylikesmart

Precisely correct

funny

I never faked a number. But maybe cherry picked data. And made it sound real good.

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Lol. That’s 80% of work at every major award show.

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Our lawyers vet all the stats at this point, so there’s no real option to inflate or lie.

That being said, I know a lot of creatives at other agencies who have done it / been urged to do it

likehelpful

Im just amazed that juries full of ECDs and CCOs from all over the world keep falling for it or don’t care.

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Hegarty on seeing work at Cannes: “I didn't come here to look at somebody's portfolio. I mean, fine, if you say to me, "This is the portfolio section," then fine I'll go and have a look at it. But when you pretend that this is a piece of advertising that had an impact on the marketplace, forget it.”

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Award shows usually feature the best work of the year. I love looking at the best work. I love award shows.

likefunny

I’ll have what Copywriter 2 is having.

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Umm, how about all the recent BK work

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I only won with a very efficient campaign. Sometimes I wonder if amplifying results would make it better. But I don't think so.

Right here. Several times.

News coverage if it is earned, is absolutely a positive result. There’s clear ROI for the client.

1 billion impressions on Facebook is $7 million dollars.

If you create an idea that is AP and outlets pick up and you garner 1 billion impressions without paid media. There’s a clear equation for effectiveness.

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Yes.

I was told that’s how the game is played from a VP. Lol.

Tools for measuring results when your media agency and client are less than responsive? I’m new to the game ...

I worked in awards and I’d say most of the case studies were at least a bit exaggerated and I’m not sure where the results numbers came from but I don’t think there was much vetting going on.

This was the creative paradigm at 360i.

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