How should I go about asking for a raise if the scope of my role is expanding to managing social/influencer marketing for another market?

This is their cheaper option instead of hiring an agency or contractor but not sure how to word it?

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Guess you’d have to find the happy medium between them still saving money, but also getting yourself a bump up while taking on other things. I think you knowing their intentions and figuring out how to work that in will go a long way. They still get quality in house work, but with the extra price tag.

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If you're going to be saving the organization money by expanding your role, then try to find a way to quantify what will be happening. In other words, show your worth and make a case for why you should get a salary bump for the value you're providing.

Yeah i think this is the move. You'll want to show them how much you'll be adding to company value by your new responsibilities and how much more it's going to require from you. Start by outlining all the new responsibilities and then outline all of the benefits they will receive. You can rely on other people's experiences online to estimate how much they'll be saving/how much profit they will turn since you don't yet have those numbers.

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