I came over from consumer a year-ish ago and in that time I’ve gained valuable experience that makes me a great pharma creative. Why are hiring CDs suddenly preoccupied with only hiring people over from consumer “while they can”?

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Posting as :
works at
You are currently posting as works at

Aren’t you interested in someone who can actually do the work you may not want to do? Those spots and brochures aren’t going to annotate themselves.

likefunny

I will say that I’ve worked with junior creatives from consumer and they think they’re above annotating because they did ads for Doritos. The end up complaining on here Lol

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“Great pharma creative” LOL

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💯

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Maybe because they are the shiny new object ?

As far as creative goes some people want brand name every day household products in their books they don’t want some medication for shingles - so by and large most of those “traditional people” never apply for pharma jobs ever. Now the world has changed a bit and those traditional creatives might not have a choice but to go that route. Of course if people are forced to do anything out of fear of not having money they never do that thing well...and eventually look for every route possible to stop doing that thing.

I think your CD is hopeful to bring in new talent with a new prospective and that’s great but when another non pharma opportunity presents itself they may be the first to run for the door. It’s a risk and generally it doesnt pay off except with junior/mid level hires who don’t have an opportunity with the more “mainstream” agencies. Those folks get trained on pharma and will stay in it more so then a CD with 15 years non pharma experience .

likehelpful

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