I have a much-needed interview happening with a client side "Head of Growth."

Anyone know what that role entails? Or it's equivalent in ad world?

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Not really an equivalent, bunch of different departments in one person/group.
Mix of strategy + digital marketing (ppc, seo, paid ads, email) and experimentation. Running marketing ideas that lead to sales.

Big growth ideas were like the Dropbox referral program, paypal $100 credit. Fast moving, high impact moves.

A book called Crossing the Chasm is very helpful to understand Growth

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I think Head of Growth means new business director. My wife interviewed for a position like that.

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Haha sorry, I’m sleep deprived.

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Check the job listing? If client side a lot of roles are made specifically to fit a need, so could mean diff things for diff companies.

Also this interview was a week ago lol

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