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Hi DI folks, how were the hikes last year??
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Hi DI folks, how were the hikes last year??
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“The Art of Client Service” by Robert Solomon is a really good guide to account management. Good tips in quick-read chapters
Start with Why by Simon Sinek
Not silly at all. Read, “how to write a killer brief” by Lynette Xanders. It’s all about inspiring a creative team (and really your whole extended team) which I think is an important part of our role as account leads.
It's not necessarily account management specific, but I've found "Creativity Inc" really beneficial as an account manager. It's written by the CEO of Pixar and is about how to foster a culture of creativity from a more managerial perspective.
“How to Win Friends and Influence People” by Dale Carnegie. I wish my Account Director read this. It’s not specific to advertising, but it’s incredibly applicable.
@FCB I love thank book too!