I need advice is there a huge difference between traditional advertising to digital advertising. I have 7 years of project management experience and have touched pretty much every type of advertising deliverable you can think of but for some reason recruiters seem to think that because you don’t have the title “digital “ you must not know how to manage it… I consider myself well versed in integrated media and that’s all over my resume so I don’t get why I get overlooked in the selection process.

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Digital could be a lot of things. It could be the agencies you’re meeting with or applying to have a niche and your resume, they way you approach their interviews isn’t indicative of the experience their looking for. I’d suggest catering your resume and experiences to speak to the type of work they do. If they don’t ever touch tv I wouldn’t really boast your credentials in that space. If you have experience in a wide media mix, then I would choose to highlight relevant work. And even if you haven’t had a lot of experience in whatever niche they might be in, the way you speak about your experiences, like the way you approach projects, may need to be catered for relevancy.

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Yeah a lot of HR or ATS system just check if you tick the boxes. For me the main differences with traditional media is that, except for local campaigns, majority of the campaigns are upper marketing funnel. In digital you cover the full funnel and you can track it entirely.

That is the the theory, I am sure you ran multiple type of campaigns during these 7 years.

I would suggest to get some certifications (Google ads, Meta, digital marketing).

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Digital advertising is a big part of advertising nowadays though. I don't know why they would see that as a con. Making taking "digital" out of the titles

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