I recently made the switch to full-time freelance, and I've been told I am not charging enough. I want to raise my rates, but don't want to raise my rates *too* much either. How much should I be charging for MSP/CHI market? I'm currently charging $50-$70/hour for design/production.

Skills/Experience:
- Graphic Design: 8 years (4 agency, 4 freelance)
- Video Production: 15 years (15 freelance - I started freelancing in high school)
- Event Production: 2 years (1 agency, 1 freelance)

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do a day rate based off at least $100/hr

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Get off hourly and charge a day rate of $800 - $1,000 depending on your experience and time spent as a Producer. No nickel and diming on day rates. Plus you will make a lot more coin.

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100-110/hr feels reasonable to me

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You’re charging what I’m charging and I have 4 years of experience

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$100 a hour. Do not charge less than that. You will face consequences in perceived competency if you do.

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I’ve heard of $70 in Minneapolis - Nicest people though and good repeat business for many. They just don’t pay a lot and have great local resources to draw from. Big design town.

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My minimum rate for subcontractors is $80, so I’d definitely say you’re under-charging. Sub rates are less because we’re taking on the cost of sales.

If you’re taking on the burden of sales, take your desired annual earnings, add 25-50% for taxes, expenses, and downtime, and then divide by 2080 to get an estimated hourly rate.

That said, I would definitely echo the others’ comments on day rates and 100+. Under-charging hurts you and your competitors alike.

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