{ "media_type": "text", "post_content": "I want to be better at Branding & Brand Strategy (not communication strategy.)\nWhat books should I read?", "post_id": "5f33eb8dc6cf0d002fe2134c", "reply_count": 16, "vote_count": 2, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

I want to be better at Branding & Brand Strategy (not communication strategy.) What books should I read?

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This is very good. Also second Martin’s blog - it’s outstanding.

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The clients still won’t budge, of course, but at least you’ll know you did all you could 😂

Let my people go surfing (Patagonia), build something that matters (Tom's shoes), Zappos guy had an alright book I got bored of halfway through the beginning was good

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Not books, but check into Julian Coles planning dirty academy and Mark Pollard’s Sweathead. Both foundational and broad but gives you solid tools.

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and what other resources I should take a look. Online class, newsletter, etc.

Read effies case studies

If you don’t have access? Any other potential sources?

The Brand Flip by Marty Neumeier All about seeing brands from a people / consumer perspective, not a company one

Two books I like (as a freelance CD/AD) that haven't been mentioned that have useful information on branding and brand strategy are: • "Creative Strategy & the Business of Design" by Douglas Davis • "Designing Brand Identity" by Alina Wheeler

This is really helpful. Thanks fishies!!

Go and learn stuff like SWOT, five forces etc

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