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Hi everyone. I have HR discussion and Salary negotiations soon in Bosch Bosch Global Software Technologies Robert Bosch Bosch Global Software Technologies How much CTC should i ask for?
Current CTC : 12 lpa
YOE: 4.2 years
Skill : Azure Devops Engineer
How much can i get best offer? Should i ask for WFH options.
They said i am shortlisted for a project with german Client and i already had a client discussion with the germans earlier.
No managerial round with SD for me direct HR .
Please help
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There is a lot of snake oil out there (Grow by Jim Stengel is particularly garbage).
Here are three foundational books I usually recommend jr. strategists start with but should be equally good for a copywriter.
Eat Big Fish
How Brand Grow
Blue Water Strategy
Also, for online content, any of the IPA paper on creative effectiveness are good (even if there are some glaring research methods errors).
Martin Weigel’s blog (martinweigel.org) is excellent
Also: Rob Campbell.
Both absolutely brilliant thinkers & writers.
https://robcampbell.wordpress.com
This is very good. Also second Martin’s blog - it’s outstanding.
The clients still won’t budge, of course, but at least you’ll know you did all you could 😂
Read effies case studies
If you don’t have access? Any other potential sources?
Let my people go surfing (Patagonia), build something that matters (Tom's shoes), Zappos guy had an alright book I got bored of halfway through the beginning was good
Not books, but check into Julian Coles planning dirty academy and Mark Pollard’s Sweathead. Both foundational and broad but gives you solid tools.
and what other resources I should take a look. Online class, newsletter, etc.
The Brand Flip by Marty Neumeier
All about seeing brands from a people / consumer perspective, not a company one
Two books I like (as a freelance CD/AD) that haven't been mentioned that have useful information on branding and brand strategy are:
• "Creative Strategy & the Business of Design" by Douglas Davis
• "Designing Brand Identity" by Alina Wheeler
This is really helpful. Thanks fishies!!
Go and learn stuff like SWOT, five forces etc