I want to be better at Branding & Brand Strategy (not communication strategy.)
What books should I read?

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This is very good. Also second Martin’s blog - it’s outstanding.

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The clients still won’t budge, of course, but at least you’ll know you did all you could 😂

Read effies case studies

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If you don’t have access? Any other potential sources?

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Let my people go surfing (Patagonia), build something that matters (Tom's shoes), Zappos guy had an alright book I got bored of halfway through the beginning was good

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Not books, but check into Julian Coles planning dirty academy and Mark Pollard’s Sweathead. Both foundational and broad but gives you solid tools.

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and what other resources I should take a look. Online class, newsletter, etc.

The Brand Flip by Marty Neumeier

All about seeing brands from a people / consumer perspective, not a company one

Two books I like (as a freelance CD/AD) that haven't been mentioned that have useful information on branding and brand strategy are:
• "Creative Strategy & the Business of Design" by Douglas Davis
• "Designing Brand Identity" by Alina Wheeler

This is really helpful. Thanks fishies!!

Go and learn stuff like SWOT, five forces etc

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Hey All,

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Hi Guyz, Need advice

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development.
I know android ,flutter and react native.
But as I am progressing in my career I get
to know I love doing coding for business
logic rather then Ul part.

So I am planning to learn any backend
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technology and what technology I should
go for nodejs, dot net or anything else.

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Does your PhD define your research for your career?

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Has anyone here started off in recruiting and branched out to other HR functions? Do you like your new role? Do you wish you stuck with recruiting?

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If I were to make a career change out of HR, what else could I use my skills for? I have 10 years of progressive HR experience from HR Assistant up to Director and have started thinking about a change.

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How much does BGSW Bosch gives for a Functional Software Developer with 2.9 YOE ? No other offers in hand.

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Hi everyone. I have HR discussion and Salary negotiations soon in Bosch Bosch Global Software Technologies Robert Bosch Bosch Global Software Technologies How much CTC should i ask for?

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Best place to score moving boxes?

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Hi members, feel free to post and ask about anything

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so sad around the holidays 😕

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Joining BNP Paribas for role of Senior BA in bangalore, is the Bangalore office new? How many employees are there? How is company culture? Management etc, I had other offers from societe generale and hsbc similar offer but in hsbc the role was of a manager in compliance risk analytics domain, bnp is in trade and investment banking domain, I choose bnp, was it a good choice?

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Made a Cookie Cake! 🍪 🍰 These are vanilla cookies stacked one on top of another with a chocolate coffee cream filling in between each layer.

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Hey, I am very much interested in working for Agoda. Are there any referral leads? I applied for a few roles but did not get get any response yet. Any leads would be highly appreciated :)

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The 2020 census data is interesting as we think about DE&I metrics in the work place. Should we strive to have our offices have this level of diversity so it matches what’s actually reflected in our population?

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It would be more work, but the SAME work.

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Black Lives Matter.

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Paid team currently complaining about which vendors didn’t send them holiday gifts this year 🙄

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