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It's interesting, I guess it's just dealing with the reality that we're addicted to screens. Is something even real if it's not on a screen in front of us? Seriously, it's something that's relatively simple to implement, and the message can be controlled. I'd be curious to know if an ad shown at one end of the mall can induce someone to walk to a store at the other end, that would be impressive.

Not only retail spaces but things like subways and train stations have them everywhere. Way better to stare at on the train though imo 😂

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