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I’m sort of in the same boat and my viewpoint shifts gears during different points of the year. Sometimes I really enjoy doing what I do, other times I’m frustrated beyond belief.
The one thing that often has me hung up is the idea of going out and selling audits. I like working in audit, I like working on & helping my various clients, but going out and selling them? Im not gonna lie, that doesn’t have me jumping out of bed in the morning because we’re really just selling a service people are forced to purchase rather than a service they want to pay for. It’s not like companies are knocking down our door because they want an audit, they’re only looking for an audit because someone else is telling them they need one.
At least with the CFO route, my company may be selling a product people want and it may be a product I’m truly passionate about.
Now you may be thinking, well, it doesn’t sound like audit partner is the right career choice for you. This may be true, but I’m weird. I like 90% of my job and some of the perks of PA will be hard to come by just about anywhere else and maybe my thought process on selling audits will be different after I go out and get my first ‘win’ that is truly my own instead of just being on the proposal because I was much more excited about the business development aspect side of things when I was the person who identified a prospect, pulled together the proposal team and was involved in the whole process from start to finish. We may have come in 2nd on the proposal, but it was much more invigorating than normal audit work
I think that’s the most frustrating thing about the proposal process. The client isn’t really looking to switch, it’s just a veiled threat to lower cost or we’ll find someone else.
One other thing that irks is that there really isn’t much to differentiate one firm to the next. Due to size and resources, the big 4 has better specialization / resources but I have had clients use them for various consulting services and all I could think was wow you paid them how much while needing to pick my jaw up off the floor after watching their presentation.
Mentor
Personally I’d rather be a partner. There are way more audit partners making $500k than CFOs. CFO comp can range $75k-$50M. The thing that turns me off about partnership (and why I ultimately left PA) is the lack of transparency on the path. Management can tell you whatever you want to hear and it’s at their discretion to define a business case. They can dangle “the carrot” over your head for years to get you to work more hours without any clear timeline of when the partner opportunity will come. I’m a F 🐠 so it’s a little different due to unconscious bias but I think it’s BS that there is no way to hold management accountable.
Also I have no illusions about audit being a compliance service, albeit one that one that requires and increasing level of specialization.