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👆here comes the younger executive looking to replace you
There is definitely a Game Of Thrones being played at the Sr Agency roles. Everyone is scared, most are overpaid and they are threatened by the younger executive (35-45) coming in to replace them. You must be ruthless. The quality of your work, or your skill in the trade has nothing to do with it. You must win new business, suck client ass (ass kissing not good enough) and be willing to throw your best friend under the bus to protect your interest. This is the single greatest threat to the business.... not Accenture, or Digital or dropping media value. Unfortunately the Ned Starks of Advertising get their heads cut off.
Thank God SAE1 has explained it to me. Now I'll go get a Jr job posting authentic tweets for my dish soap . Thanks for the save chum! 🙇
OP, excellent reference/use of metaphor. For the record, the office politics at the top are universal regardless of industry. This is not an "agency" or an "advertising" issue. This is especially an American cultural issue and western culture/societies. But the U.S. is totally obsessed with youth and worships it, along with money and career being equivalent to "success". Wisdom, age, actual experience, thoughtfulness, contribution, community building and greater wellness are not top values in America.
Digital is too fluid for 20 years experience to matter. You can’t honestly say your experience from more than 5-10 years ago is still applicable to digital in its present form. That being said, if your experience is as good as you say, you should have no problem finding the right role. Just don’t expect to be paid like you have 20 years experience. That’s not how digital works.
Man SAE1, karma is gonna get you for sure. OP best of luck, it's tough right now for all levels, but esp the senior roles.
Best of luck with your search. Hope after Labor Day things start opening up again. This is definitely an issue in this industry and my biggest fear.
An all too common story. Tech industry is going to be the new advertising so in 10 or so years the thirty somethings of today who work in tech will be feeling similar heat. Good luck. Maybe an in house role can leverage your talent and experience.
Well that explains why my bosses are such f*cks
SAE1 - WTF. The senior in your title means that you now have tenure at the entry level in this industry. Humility is at the top your job spec. Reading Mashable on the can and pleasing yourself to everything Garry Vee puts out, does not warrant that kind of advise. We are seeing a trend of clients asking for seniors in the room. By experience, not title. To help them figure out what's hype and not. And what can make them real money. Asking real and hard questions. Now go back and watch some more Gary Vee, or maybe take up shaving to address that light shade under your nose.
Sorry to hear it. My guess is in a year you'll look back on this as the moment you started to get happy again.
It'll get the juniors too. No way anyone can keep up with the pace of change now and stay on top of the gazillion different ways to advertise on these platforms now. There is stuff available on Facebook this week that wasn't two weeks ago.
No offense OP, I'm really sorry that happened to you. I wish you the greenest of green pastures!
I continue to wonder if at 26 we were all not chomping at the bits to make $100K+ and essentially made the industry too expensive for its own good if things would have turned out differently? Maybe by 46 we wouldn't be too costly to keep around and wouldn't have to frantically be looking for a second career that pays as much? I mean I have another 10+ years before kids are out of the house.
I am really sorry to hear this OP. It just happened to my friend with 20+ of digital and content expertise. But he is now in house at a start up an using his experience in a different way. Plus doesnt have to deal with the agency nonsense or jerks like SAE1. Funny, when it does happen to SE1 s/he will have few relationship to lean on.
@OP - sorry about what happened. You will prevail. Get that solid resume out there.
It's sad to hear, but chin up. Stay positive. Take a deep breath and get back out there. You may need to humble yourself a bit and it may take time, but there's definitely a good spot waiting for you.
OP, so sorry. Hope another door opens soon.
@OP, I'm one of those upandcoming 30somethings now, but I'll be in your shoes soon enough. Best of luck to you, and hope you land somewhere that values all you have to offer.
Go client side and just destroy the agencies