I’m about to get promoted (yay!) and I’ve been give the opportunity to weigh in on my new title. My current title is “Director of Brand & Creative” and I manage 25-35 people across 5-6 offices world wide. Would “Executive Creative Director” be appropriate? They suggested “Senior Director of Brand”.

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In my experience tech companies don’t care about the word “executive” which matters more to ad folks. “Senior director” is the sh t tech side. I think on LinkedIn you can put whatever you want though. I suppose for them if the word “executive” makes you happy, they’ll go for it, but almost in a patronizing way. IMO

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Ha yeah totally. I actually had my boss say that she wanted to give me the title “Head of Brand”, but then came back from a meeting with HR/Finance and was like “so... umm... not gonna happen” haha

Can you get a VP in there?

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That’s what I was hoping for, but seems like that’s a level above my promotion

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Senior Director of Brand is appropriate. If you push for executive creative director, you would be taken less seriously in the industry.

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