Digital Bowl

I’m currently a senior digital strategist and want to continue to focus on digital transformation and sales + marketing alignment. Does it make sense for me to take some courses on change management?

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Yes, please do! I have specialized in digital OCM for the past 3 years and would love to see OCM more integrated with technical workstreams on digital strategy road maps. Clients need to know when to engage OCM practitioners as well as what value they can expect from doing so. As it is, we (OCM) often get called in late and have to scramble to support change initiatives - let alone change journeys. Here’s some generic CM content from Microsoft which may be of interest > https://download.microsoft.com/download/3/2/2/32269687-F181-449A-8C72-317090403C70/Change_Management_Enterprise.docx

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🤷🏻‍♀️ ok you win... your city??

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I would say, Yes, but don't invest heavily if the expense is out of your own pocket or if you're only trying to attract top-tier brands who won't hire you unless you have some kind of high pedigree. Digital transformation is often hindered by leadership and legacy platforms, both of which are extremely hard to change unless the top brass are the ones pushing for the change. You can learn a lot of what you need without having to pay through the teeth for it (and a good portion of it is common sense). Good luck!

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...Continued I am currently looking for ways to expand my skill set

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