Is there value in being an Analyst, if I ultimately want to end up in brand strategy? Currently in Account and it seems like a lot of consumer insights analyst roles overlap with tasks in a junior strat position (research aspect). Would love to hear your thoughts as I'm hoping to make a smart career jump :).

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Yes, great way to gain brand planning skills at a Jr level.

Strategy (esp digital) is increasingly driven by data, either first-party analytics or third-party research. The best strategists understand data analysis. Similarly, the best data analysts think strategically.

I started Media and learned quant research tools, switched to creative analytics at a creative ship, impressed people with those skills and creativity, became a jr planner. Only had to be a junior for s few months because research is so important in brand planning. If you are inherently creative and have quant research skills you should feel confident

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