It's a bad time to be in consumer ad land.

Would you say healthcare agencies are facing similar account loss and hiring freezes across the board?

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Posting as :
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It's booming in healthcare to me

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Good agencies mitigate phase 3 losses by building strong relationships with client teams so that when they’re moved to a pipeline drug, they ask you to follow and begin again. Also, because of the longer term nature of launching drugs, pharma companies have learned to demand that the day to day teams, from top to bottom, are represented in the pitch. They’ve been burned too much. This means pharma agencies need to keep people for pitches.

Having said that, if a pharma agency isn’t that good to begin with, once they lose business, the spiral downward can be lightning quick.

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Nope. I get tons of recruiter outreach and we are growing quickly and always hiring. So many new faces lately.

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It’s not even close to being as bad as general consumer

The entire AOR model is still the standard in healthcare based on the lifecycle of medications. So there’s stability, but also a long time getting to anything produced.

Depends on where you are. Pharma can be more self liquidating in that if you’re working a launch and the label doesn’t get approved you’re toast. Also, some (er most) pharma agencies are 10 years behind modern marketing, especially if they have limited digital capabilities and are just HCP.

We are hiring for healthcare, challenged to find people with enough paid social.

Our pond is stocked never experienced anything like this in consumer. I came here Bc consumer was getting so bad. Making $$$$$$$$ and working on fun book stuff on side. Keeping low profile with asshole recruiters and waiting for consumer world to get strong again. 💪

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